Nestlé : 128 Years of Creating “Good Food, Good Life” for Thailand

At Nestlé, we believe in the important role of food in nourishing and delighting the senses. It helps children grow healthy, pets thrive, parents age gracefully, and everyone live life to the fullest. Good food also respects our planet and protecting resources for future generations. Through our diverse product offering and business operation, we touch the lives of billions of people every day: the farmers who grow our ingredients, our consumers, and the communities where we live and work. Our mission of delivering good food to enhance life while protecting resources for future generations defines who we are and translates into everything we do.

Founded in Vevey, Switzerland 155 years ago, Nestlé has grown into a global food & beverage leader with operations in over 190 countries. The company has been part of Thai consumers’ lives for 128 years. Nestlé started out in Thailand in 1893 when we introduced Thai consumers to sweetened condensed milk imported from Penang, Malaysia. We later introduced our first local production facility in 1968.

Since then, Nestlé has become one of Thailand’s top fast-moving consumer goods (FMCG) companies with 3,200 employees and seven factories in the country.  We always strive to deliver the highest product quality and innovations that Thai consumers can rely on. All of us at Nestlé Thailand are dedicated to the company’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come.

Nestlé has a long-term commitment to Thailand as the Good food, Good life company that offers healthy and tasty products to Thai consumers. While Nestlé is a renowned global brand, my experience leads me to believe there is no such a thing as a global consumer. All consumers are local in terms of their taste preferences, behaviours, and lifestyles. This is why we conduct extensive research here on the ground on a regular basis to give us a deep understanding of Thai consumers, to be able to offer products that suit their needs and preferences.

With its geographic location and advanced economy, we see strong potential of Thailand as a strategic hub for the region.  As such, Nestlé is increasing our presence in Thailand and planning for long-term growth here.  In 2021, we will be reinforcing our commitment to Thailand by investing 4.5 billion Baht, or over 130 million CHF, in three key factories in the country.

Victor Seah, Chairman and CEO, Nestlé Indochina

We will be investing 2,550 million baht (around 75 million CHF) to build the new Amata Factory to increase production capacity and strengthen our pet food portfolio. This factory will serve a global growth trend in the premium pet food segment, as consumers are willing to pay for better quality and premium products for their pets.

To accommodate the significant growth in our ice cream business, we are also investing 440 million baht (around 13 million CHF) to expand production lines at the Bangchan Factory, which produces ice cream. In addition to our recent innovative launches such as the country’s first mochi ice cream and new flavors such as Kit Kat and Oreo ice cream, I am also proud to highlight that our Bangchan Factory was the pioneer in using paper wrappers for our Nestlé Extreme Nama ice cream range. It is the first packaging innovation of this type in the Thai market and for Nestlé worldwide.

The inauguration of the new Navanakorn 7 UHT Plant

Finally, we are also allocating 1,530 million baht (around 45 million CHF) to build the new Navanakorn 7 UHT plant to serve Thai consumers’ preference for on-the-go products that are healthy and convenient. This state-of-the-art facility reflects the global eco-trend by introducing recyclable packaging innovations such as a bendable paper straw, which aims to eliminate the use of over 500 million plastic straws in 2021.

I strongly believe Nestlé’s responsibility goes far beyond developing high quality, healthy, and tasty choices of food and beverage products that delight consumers and help them live life to the fullest. To benefit society, we also need to operate our production facilities and develop breakthrough packaging that delivers Nestlé products in ways that are safe and protect the environment and resources for future generations.

Nestlé products in recyclable packaging

Nestlé Thailand’s sustainability commitment is aligned with our corporate global sustainability goals of making 100% of packaging recyclable or reusable by 2025, reducing the use of virgin plastics by one-third by 2025, and achieving zero net greenhouse gas emissions by 2050. The company recently launched a detailed global roadmap to achieve these goals, which we are integrating into all aspects of Nestlé Thailand’s operations.

Currently, 90% of Nestlé Thailand’s packaging is recyclable. This will increase to 100% by 2025. I believe with the scale of our business and global resources, Nestlé can make a difference and be a genuine force for good.

On behalf of all of us at Nestlé Thailand, I would like to congratulate Switzerland and Thailand on the 90th anniversary of diplomatic relations between the two countries. We take great pride in our company’s Swiss roots and are delighted to join in this celebration. Besides contributing to Thai-Swiss relations from a business perspective, we are also building stronger bonds with individuals and families while ensuring a bright future for communities and our planet.

We look forward to expanding Nestlé’s presence in Thailand in the coming years and unlocking the power of food to enhance quality of life for everyone, today and for generations to come.

Victor Seah
Chairman and CEO of Nestlé Indochina

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